Balancing Data-Driven Decisions with Marketing Agility

Join Marissa Price as she sits down with Jamie Seltzer, Global EVP of CSA & MX Analytics at Havas Media Network, for a candid conversation about navigating the ever-evolving digital advertising landscape. In this enlightening discussion, Jamie shares invaluable insights on balancing data-driven decision making with the need for agility in today's fast-paced market.

Discover how Havas is reimagining personalization at scale while respecting privacy concerns, and learn about their innovative "Three C's" framework - Connection, Content, and Context - that's reshaping how brands engage with audiences. Jamie offers a fresh perspective on the pendulum swing between audience and contextual targeting, and discusses why being "future ready" beats being "future proof" in today's dynamic media environment.

Key takeaways include:

• How to thrive (not just survive) in an industry where change is the only constant
• Practical approaches to balancing measurement rigor with speed-to-market opportunities
• Strategic insights on global expansion and cross-market learnings from Havas's recent growth
• A compelling look at how culture is reshaping media strategy and brand experiences

Whether you're managing campaigns, developing media strategies, or leading brand initiatives, this episode offers actionable insights on evolving your approach to meet tomorrow's challenges while driving results today.