Balancing Tone and Sentiment in Podcast Advertising with Dr. Zubatiy

Join host Annalise Curvelo as she talks with Dr. Tamara Zubatiy, Co-founder and CEO of Barometer, about her transition from cognitive science to leading a pioneering company in podcast advertising. Dr. Zubatiy explains how Barometer’s tools carefully analyze podcast content to help brands make thoughtful advertising choices that align with their values and avoid problematic content. Explore the challenges of podcast advertising, including how to balance brand safety with engaging listeners, and learn how Barometer handles complex content like true crime podcasts that use lighter tones for serious subjects.