Episode 1 – Jason Lee from Horizon Media

Welcome to the inaugural episode (Episode 1) of the Breaking Through the Mayhem podcast — the show where we explore marketing and advertising in a time of constantly shifting risk and opportunity.

Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety and purpose, influencers, cancel culture, data privacy, technology and more.

Today’s guest is Jason Lee, EVP of Brand Safety & Consumer Advocacy at Horizon Media. Founded in 1989, Horizon Media is a leader in driving business-based outcomes for marketers. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service.

Throughout his career in advertising and media, Jason has worked with a variety of Fortune 500 companies to activate strategic digital marketing campaigns across multiple consumer touch points. He has successfully managed large teams to consistently exceed marketing objectives, while continually driving innovation and improvement.

In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Jason discusses:

• What his new role as EVP of Brand Safety & Consumer Advocacy entails
• How the complexities of today’s media environment affects advertising
• The factors affecting whether brands lean in to emerging moments
• How brands can define themselves deeply to move more quickly
• Who should define all of a brand’s facets and why it matters
• The importance of data to making brand safe media decisions