Episode 4 - Mark Proulx from Johnson & Johnson

Welcome to Episode 004 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity.

Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety and purpose, influencers, cancel culture, data privacy, technology and more.

 

Our guest for this episode is Mark Proulx, Senior Manager, Brand Safety & Marketing Data Compliance at Johnson & Johnson Consumer Health.

 

J&J Consumer Health comprises several iconic brands rooted in science and the passion of 19,000+ dreamers and doers, it helps more than 1.2 billion people live healthier, happier lives. Some of its well-known brands are: Aveeno, Band-Aid, Listerine, Carefree, Neutrogena and Tylenol.

 

Mark is a versatile media professional with over ten years of experience in media and advertising technology. He has a diverse background, having held roles in sales, ad operations, and marketing. Mark is adept at taking complex technical concepts and identifying key aspects that assist different stakeholders in moving towards shared goals. His passion for media is fueled by the desire to help in the creation of a more sustainable and responsible digital environment that serves both the industry and society.

In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Mark discusses:

• His career and current role as Senior Manager, Brand Safety & Marketing Data Compliance
• How he creates policies and guidance that local markets can access globally
• The importance of an always-on approach to brand safety and working with verification partners to monitor content categories through the lens of J&J corporate and brand values
• Ways in which J&J Consumer Health brands can quickly yet thoughtfully respond to viral moments
• Working closely with his brand marketers to not just avoid risky content and moments, but also align with those that reflect their values
• The need he sees for more real-time sentiment analysis that could inform brand safety management.

 

To find out more about all the great work Mark and J&J Consumer Health do, visit the company’s website at https://www.jnjconsumerhealth.com/homepage or follow the company on LinkedIn (https://www.linkedin.com/company/johnson-johnson-consumer-health/) and Twitter @JNJNews. You can also connect with Mark directly on LinkedIn (https://www.linkedin.com/in/proulxmark/).