Episode 7 - Scott Cunningham from IAB Tech Lab

Today's guest is Scott Cunningham.

He's one of the founders of the IAB Tech Lab.

Scott has a long history of implementing ad technology policies that have helped major organizations reach new heights with their ad programs. He got his start in the journalism industry, implementing the first online banner ads at the University of Wisconsin-Madison’s independent newspaper, The Badger Herald, and serving as Manager of Multimedia Technologies for nearly 10 years at USA Today, where he developed rich media technologies and video to enhance the publication’s stories and provide more opportunities for advertising for USATODAY.com, as well as across Gannett broadcasting and newspaper sites. He then joined ManiaTV as Vice President of Publishing and Software Development, where he led tool-development and content-publishing teams for the broadband video distribution network and launched five video ad networks.

From there, he proceeded to head the software/web development, operations, and analytics teams at The Denver Post as Vice President of Operations and Solutions; lead engineering and operations for more than 800 nationwide news and niche websites and mobile products at Digital First Media as Vice President of Technology and Platforms; and handled product and design for programmatic and native advertising solutions at Federated Media Publishing as Senior Vice President of Product. He is a graduate of the University of Wisconsin-Madison.

In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Scott discusses:

• How he got his start in advertising
• How brands can be authentic and consistent in today's wild ad market 
• Ad fraud on desktop vs CTV 
• Some of the best groups to be a part of in the advertising industry