Telling the Whole Story with Bernice Chao on Culture and Creativity

What does it mean to build a creative career by being unapologetically you, while making space for others to do the same? Bernice Chao, Chief Creative Officer and co-founder of Asians in Advertising, joins Michele Ching for a conversation about authenticity, representation, and the power of culturally grounded storytelling.

 

From leading campaigns for brands like Google, Amazon, and Netflix to mentoring the next generation at LMU, Bernice shares how personal identity and professional excellence don’t just coexist—they fuel each other. She opens up about the moments that shaped her, the impact of her nonprofit work, and the creative frameworks that help brands connect more meaningfully.

 

Inside:

• The mission behind Asians in Advertising—and how it’s reshaping the industry
• How Bernice turned authenticity into her creative superpower
• Why culturally specific details matter for marketers trying to build real connection
• A strategic approach that starts with “why” and ends in emotional resonance
• What visibility really means—and why brands can’t afford to stay surface-level

 

If you care about purpose-driven work, inclusive creativity, and brand storytelling that actually resonates, this one’s for you.