How Media Leaders Create Real Advantage in an AI Era

As AI accelerates change across advertising, true advantage comes from clarity, creativity, and outcome-driven decision-making. This conversation explores how modern media leaders are redefining value, empowering teams, and using technology to elevate—not replace—human strategy. Featuring insights from Jacob Davis, Global Head of Media at Crossmedia, a respected leader shaping the future of independent media, in conversation with host Adam Katz.

Key takeaways:

• Why value is shifting from time spent to outcomes delivered
  
  
• How AI should remove friction, not replace thinking
  
  
• What smarter partnerships unlock beyond platform defaults
  
  
• Why human creativity remains the ultimate differentiator
  
  
• How trust and clarity lead to better media performance