Breaking Through The Mayhem
Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.
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Episodes
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Today’s guest is Yale Cohen, EVP, Global Digital Standards at Publicis Media. Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom, and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Yale is an experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in digital strategy, mobile advertising, and integrated marketing, Yale has a Bachelor of Science & Economics focused in Marketing and Management from the University of Pennsylvania, The Wharton School.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Yale discusses:
His career and role as EVP of Global Digital Standards
How brands and agencies can transform from reactive to proactive
The impact of cultural events on media decisions
The importance of having a decisioning framework in place
The facets of Publicis’s approach to defining brand integrity
The need to focus on solutions for measuring media responsibility
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Welcome to the inaugural episode (Episode 1) of the Breaking Through the Mayhem podcast — the show where we explore marketing and advertising in a time of constantly shifting risk and opportunity.
Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety and purpose, influencers, cancel culture, data privacy, technology and more.
Today’s guest is Jason Lee, EVP of Brand Safety & Consumer Advocacy at Horizon Media. Founded in 1989, Horizon Media is a leader in driving business-based outcomes for marketers. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service.
Throughout his career in advertising and media, Jason has worked with a variety of Fortune 500 companies to activate strategic digital marketing campaigns across multiple consumer touch points. He has successfully managed large teams to consistently exceed marketing objectives, while continually driving innovation and improvement.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Jason discusses:
What his new role as EVP of Brand Safety & Consumer Advocacy entails
How the complexities of today’s media environment affects advertising
The factors affecting whether brands lean in to emerging moments
How brands can define themselves deeply to move more quickly
Who should define all of a brand’s facets and why it matters
The importance of data to making brand safe media decisions
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