Breaking Through The Mayhem

Episode 7 - Scott Cunningham from IAB Tech Lab

Today's guest is Scott Cunningham.
He's one of the founders of the IAB Tech Lab.
Scott has a long history of implementing ad technology policies that have helped major organizations reach new heights with their ad programs. He got his start in the journalism industry, implementing the first online banner ads at the University of Wisconsin-Madison’s independent newspaper, The Badger Herald, and serving as Manager of Multimedia Technologies for nearly 10 years at USA Today, where he developed rich media technologies and video to enhance the publication’s stories and provide more opportunities for advertising for USATODAY.com, as well as across Gannett broadcasting and newspaper sites. He then joined ManiaTV as Vice President of Publishing and Software Development, where he led tool-development and content-publishing teams for the broadband video distribution network and launched five video ad networks.
From there, he proceeded to head the software/web development, operations, and analytics teams at The Denver Post as Vice President of Operations and Solutions; lead engineering and operations for more than 800 nationwide news and niche websites and mobile products at Digital First Media as Vice President of Technology and Platforms; and handled product and design for programmatic and native advertising solutions at Federated Media Publishing as Senior Vice President of Product. He is a graduate of the University of Wisconsin-Madison.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Scott discusses:
How he got his start in advertising
How brands can be authentic and consistent in today's wild ad market 
Ad fraud on desktop vs CTV 
Some of the best groups to be a part of in the advertising industry  

Episode 6 - Alex Stone from Horizon Media

Today's guest is Alex Stone.
Alex Stone is the SVP of Advanced Video and Agency Partnerships at Horizon Media. He and his team are responsible for the development of agency-level partnerships with key media, data, and technology vendors across all marketplace mediums. Alex developed the agency’s strategic approach to digital investment partnerships to maximize negotiations with key partners emphasizing areas of interest that provide the greatest value to the agency’s clients in the form of innovation, competitive rates, research, data, programmatic and education. He worked with key stakeholders to develop a new private marketplace specific to OTT/CTV inventory featuring over 45 direct partnerships, dubbed SeleCTV.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Alex discusses:
How brands are handling the speed of culture today
How Alex stays on top of industry trends
What some of the largest areas for improvement in the advertising world are

Episode 5 - Jon Suarez-Davis from super{set}

Today's guest is Jon Suarez-Davis.
Jon Suarez-Davis (jsd) is super{set}’s Chief Commercial Officer. He leads market strategy and development designed to accelerate super{set} companies’ growth in current, new, and expanding markets.
Prior to super{set}, Jon was SVP, Marketing Strategy & Innovation at Salesforce, where he was responsible for developing and co-creating innovative marketing strategies and solutions with customers and partners designed to build brands and drive sustainable growth.
Jon previously served as the Chief Strategy Officer, Salesforce Marketing Cloud, with a focus on developing technology solutions that empower marketers to deliver connected, personalized, and real-time brand experiences across channels and throughout the customer journey at scale.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Jon discusses:
How super{set} was founded and the values it holds paramount
How brands can handle the speed of culture today
How consumer privacy regulations could change in the future
 

Episode 4 - Mark Proulx from Johnson & Johnson

Welcome to Episode 004 of the Breaking Through the Mayhem podcast, where we explore marketing and advertising in a time of constantly shifting risk and opportunity.
Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers, and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety and purpose, influencers, cancel culture, data privacy, technology and more.
 
Our guest for this episode is Mark Proulx, Senior Manager, Brand Safety & Marketing Data Compliance at Johnson & Johnson Consumer Health.
 
J&J Consumer Health comprises several iconic brands rooted in science and the passion of 19,000+ dreamers and doers, it helps more than 1.2 billion people live healthier, happier lives. Some of its well-known brands are: Aveeno, Band-Aid, Listerine, Carefree, Neutrogena and Tylenol.
 
Mark is a versatile media professional with over ten years of experience in media and advertising technology. He has a diverse background, having held roles in sales, ad operations, and marketing. Mark is adept at taking complex technical concepts and identifying key aspects that assist different stakeholders in moving towards shared goals. His passion for media is fueled by the desire to help in the creation of a more sustainable and responsible digital environment that serves both the industry and society.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Mark discusses:
His career and current role as Senior Manager, Brand Safety & Marketing Data Compliance
How he creates policies and guidance that local markets can access globally
The importance of an always-on approach to brand safety and working with verification partners to monitor content categories through the lens of J&J corporate and brand values
Ways in which J&J Consumer Health brands can quickly yet thoughtfully respond to viral moments
Working closely with his brand marketers to not just avoid risky content and moments, but also align with those that reflect their values
The need he sees for more real-time sentiment analysis that could inform brand safety management.
 
To find out more about all the great work Mark and J&J Consumer Health do, visit the company’s website at https://www.jnjconsumerhealth.com/homepage or follow the company on LinkedIn (https://www.linkedin.com/company/johnson-johnson-consumer-health/) and Twitter @JNJNews. You can also connect with Mark directly on LinkedIn (https://www.linkedin.com/in/proulxmark/).

Episode 3 – Deva Bronson from Dentsu

Today’s guest is Deva Bronson, EVP and Global Head of Brand Assurance at Dentsu Media. Dentsu Media is the largest area of specialism within Dentsu International, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers.
Deva is a digital marketing professional with over 20 years of experience in technology, pharmaceutical, consumer packaged goods, retail, quick service restaurants, and financial services.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Deva discusses:
Her career and role as EVP and Global Head of Brand Assurance, as well as her activist roots
How she brings brand safety and doing good into client campaigns
The importance of being data and science-based in media
The way in which the media landscape has become more chaotic over time
How the current environment creates opportunities for new processes that speed brands’ responses
The benefits of focusing on fact based information sources

Episode 2 – Yale Cohen from Publicis Media

Today’s guest is Yale Cohen, EVP, Global Digital Standards at Publicis Media. Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom, and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Yale is an experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in digital strategy, mobile advertising, and integrated marketing, Yale has a Bachelor of Science & Economics focused in Marketing and Management from the University of Pennsylvania, The Wharton School.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Yale discusses:
His career and role as EVP of Global Digital Standards
How brands and agencies can transform from reactive to proactive
The impact of cultural events on media decisions
The importance of having a decisioning framework in place
The facets of Publicis’s approach to defining brand integrity
The need to focus on solutions for measuring media responsibility

Episode 1 – Jason Lee from Horizon Media

Welcome to the inaugural episode (Episode 1) of the Breaking Through the Mayhem podcast — the show where we explore marketing and advertising in a time of constantly shifting risk and opportunity.
Brought to you by Sightly, our goal is to share the insights of industry leaders from brands, agencies, publishers and partners as they discuss the challenges and possibilities emerging from the ever-shifting media landscape, such as real-time marketing, brand safety and purpose, influencers, cancel culture, data privacy, technology and more.
Today’s guest is Jason Lee, EVP of Brand Safety & Consumer Advocacy at Horizon Media. Founded in 1989, Horizon Media is a leader in driving business-based outcomes for marketers. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service.
Throughout his career in advertising and media, Jason has worked with a variety of Fortune 500 companies to activate strategic digital marketing campaigns across multiple consumer touch points. He has successfully managed large teams to consistently exceed marketing objectives, while continually driving innovation and improvement.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Jason discusses:
What his new role as EVP of Brand Safety & Consumer Advocacy entails
How the complexities of today’s media environment affects advertising
The factors affecting whether brands lean in to emerging moments
How brands can define themselves deeply to move more quickly
Who should define all of a brand’s facets and why it matters
The importance of data to making brand safe media decisions